Stetson: American Icon

Celebrating the style and heritage of Stetson, one of America’s oldest and most iconic brands, this beautiful book features the full range of its classic, handcrafted hats and the stylish ways cowboys and artists, movie stars and pop stars, jazz musicians and country singers have worn them over the years.

Nothing symbolizes the dream of the American West, from its rugged, dramatic landscapes to its cowboy culture, like Stetson. It was founded in 1865 by John B. Stetson, an explorer and adventurer who, during a long Western expedition, fashioned a hat with a high crown and a wide flat brim that could withstand the elements. It worked so well that he decided to mass-produce it. Renowned for its handmade, high-quality hats, Stetson soon came to represent quintessential American values: innovation, resilience, and trailblazing independence.  

Hardcover. 320 pages. Published September 16, 2025. Approximately 10.25" x 13.75".