Conversation and Book Signing with Dr. Gad Saad

Please join us for an event with best-selling author Dr. Gad Sad on his brand-new best seller, Suicidal Empathy: Dying to be Kind (Publish date: May 12, 2026). Tickets are $15.00 per person AND INCLUDE A COPY OF THE BOOK, A $32.99 VALUE.  Additional copies of Suicidal Empathy can be purchased through the registration process. Please note that photo identification is required at check-in for this event. 

“Western civilization is doomed, unless the core weakness of suicidal empathy is recognized and actions are taken that are hard but necessary for survival. Gad Saad articulates this well. All of Gad’s books, including this one, are great.”
— Elon Musk 

Suicidal Empathy is a societal affliction where the virtue of compassion is distorted into a destructive force that jeopardizes the very foundations of Western civilization.  Drawing on 31+ years as a professor and behavioral scientist along with deep personal experience, Dr. Saad lays out the scientific and evolutionary case for how our emotional systems can become dysregulated, resulting in a noble virtue being hijacked and our moral priorities becoming scrambled. 

Saad explored how we got here, which groups are most likely to succumb to suicidal empathy, and offers a "vaccine" against the contagion of suicidal empathy. Suicidal Empathy is a must-read for anyone seeking to understand how empathy has become a weapon of our own destruction and looking for actionable solutions for reclaiming reason and common sense. 

Dr. Gad Saad is a Scholar at the Declaration of Independence Center for the Study of American Freedom, University of Mississippi. He has pioneered the use of evolutionary psychology in marketing and consumer behavior. His books include the international bestseller The Parasitic Mind: How Infectious Ideas Are Killing Common Sense; and The Saad Truth about Happiness: 8 Secrets for Leading the Good Life. His most recent book is Suicidal Empathy: Dying to Be Kind (Broadside Books).