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Civility + Democracy

‘Morning Again’: Reagan’s Belief in National Renewal

headshot of Fred Ryan

By Fred Ryan

President Reagan standing at the podium during a trip to Boston Massachusetts at a Reagan Bush Rally at the City Hall Plaza
President Reagan standing at the podium during a trip to Boston Massachusetts at a Reagan Bush Rally at the City Hall Plaza

It’s morning again in America. Today more men and women will go to work than ever before in our country’s history. With interest rates at about half the record highs of 1980, nearly 2,000 families today will buy new homes, more than at any time in the past four years. This afternoon, 6,500 young men and women will be married, and with inflation at less than half of what it was just four years ago, they can look forward with confidence to the future.

It’s morning again in America.

So began Ronald Reagan’s 1984 reelection campaign advertisement, distilling not only a hopeful message, but a conviction: that the strength of America rests in its people—and that their best days are never behind them.

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