A Conversation and Book Signing with Mike Madrid

Please join us for an in-person event for a conversation and book signing with Mike Madrid, one of the country’s authoritative experts on Latino voters, for his latest book The Latino Century: How America’s Largest minority is Transforming Democracy (Publish Date: June 18, 2024).   All books must be purchased through the Reagan Library Museum Store to receive signature. 

To sign up for the program and/or to pre-purchase books, please visit click here.

In 2020, Latinos became the second largest ethnic voting group in the country. They make up the largest plurality of residents in the most populous states in the union, as well as the fastest segment of the most important swing states in the US Electoral College. The Latino Century is an insightful investigation of how and why the two major political parties have failed to appeal to the Latino vote—the largest ethnic voting group in the country—and the impact it will have on American democracy and politics for decades to come.

Mike Madrid is a veteran American political consultant. A graduate of Georgetown University, he served as the press secretary for the California Assembly Republican leader, as the political director for the California Republican Party, and as senior adviser to both Democrats and Republicans. He is a partner in GrassrootsLab, a political consulting firm in California.