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About the Competition

The #JustSayNo 2.0 Nancy Reagan Scholarship Competition invites high school and college students to compete for a total of $5,000 in college scholarships by updating the iconic 1980s public service campaign for the modern era. Students work individually to produce and submit an original :30 video public service announcement (PSA) to encourage their peers to stand strong against today's drug pressures.

Deadline: March 27 or until the first 100 submissions are received, whichever comes first.

 

The application is now closed. Candidates will receive feedback in late April.

Guidelines

Applicants:

  • Must be current high school or undergraduate college students (academic year 2021-22).
  • Must be U.S. citizens.
  • Must produce and submit their entry as an individual and not a group or team.
  • May submit only one entry.
  • Only the first 100 submissions will be considered.

Submissions:

  • May not exceed :30.
  • Must be original. Content and design elements that are not the applicant's own or that violate intellectual property or copyrights will not be considered.
  • May not feature brand names or trademarks.
  • May not include offensive or illegal content.
  • Must be shot horizontally (if using a smartphone).

Selection

Submissions will be evaluated by a selection committee based on their:

  • Ability to capture the attention of your peers.
  • Ability to update Mrs. Reagan's message for modern drug prevention and awareness.
  • Clarity and effectiveness of message.
  • Originality and creativity.
  • Accuracy of information.
  • Quality of production.

An internal committee will review the submissions to identify finalists. Members of the Nancy Reagan Centennial Committee will identify two recipients.

Two winners will be selected to each receive a $2,500 college scholarship and will be invited, along with a parent, to be officially recognized during the Nancy Reagan Centennial in summer 2022.

About the “Just Say No” Campaign

Championed by First Lady Nancy Reagan, "Just Say No" was a public service campaign that discouraged children from using drugs. Throughout the Reagan Administration, Mrs. Reagan traveled the nation and the world bringing her message to young people in partnership with some of the most iconic celebrities of the 1980s. By 1988, more than 12,000 "Just Say No" clubs had been formed. The results were encouraging: cocaine use by high-school seniors dropped by one-third, the lowest rate in a decade.

“Drugs take away the dream from every child’s heart and replace it with a nightmare, and it’s time we in America stand up and replace those dreams.” - Nancy Reagan