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The Ronald Reagan Presidential Foundation and Institute

The Ronald Reagan Presidential Foundation and Institute (RRPFI) is the sole nonprofit organization created by President Reagan charged with continuing his legacy and advancing his principles – limited government, individual liberty, economic opportunity, freedom and democracy, peace through strength, and national pride.  The Foundation is a non-partisan organization which sustains the Ronald Reagan Presidential Library and Museum in Simi Valley, CA, the Reagan Center for Public Affairs, the Presidential Learning Center, The Air Force One Pavilion, the award-winning Reagan Leadership Academy, and the Reagan Institute, which carries out the Foundation’s mission in Washington, D.C.  The Reagan Library houses over 55 million pages of Gubernatorial, Presidential and personal papers and over 60,000 gifts and artifacts chronicling the lives of Ronald and Nancy Reagan. It also serves as the final resting place of America’s 40th President and his First Lady.  More information is available at www.reaganfoundation.org.

Overview

The RRPFI is seeking a passionate digital marketer and skilled communicator with a proven track record in managing and growing digital outreach, including (but not limited to) social channels, websites and all relevant content, SEO/SEM strategies and tactics, and more. This role requires a detailed understanding of publishing tools, analytical tools, and social marketing technology including platforms such as Instagram, YouTube, X (Twitter), Facebook, and LinkedIn, as well as HootSuite, CloudPortal, Jaspar AI, and others.  The successful candidate will maintain the highest brand stewardship, following RRPFI’s published branding and style guidelines.

Only resumes with measurable successes will be reviewed.

Duties and Responsibilities

  • Reporting to the Director of Marketing and Communications, and working alongside the Manager, Digital Content, this role will shape, curate, manage and execute a strong social media strategy that aligns with RRPFI’s branding, with emphasis on engagement and new followers on Instagram, YouTube, X (Twitter), Facebook, and LinkedIn.
  • Participate in brainstorming and planning for campaign messaging, direction and execution.
  • Understand our target audience and tailor content to engage and captivate them, while helping to grow into new markets and channels.
  • Launch new digital content on RRPFI website and social channels.
  • Write clear, concise, and creative copy for various marketing channels, including our website, email campaigns, social media posts, podcast scripts, and more.
  • Work with Chief Marketing Officer and Creative Director to maximize email outreach to constituents by increasing the open and engagement rates.
  • Monitor, listen and respond to users at the right place and time. Repost content from appropriate sources.
  • Research and engage with influencers.
  • Monitor SEO, trends, keyword research, google analytics and web traffic metrics and adjust accordingly.
  • With the Director of Marketing and Communications, set Key Performance Indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaigns’ performance against the KPIs.
  • Research other company and individual’s content for collaborations, re-posts, and growth.
  • Design, create and manage promotions and Social ad campaigns.
  • Develop tactics, plans, and tools that help achieve our business goals.
  • Execute social media publishing strategies ensuring that all posts are accurate and on brand.
  • Work with designers to ensure content is informative, engaging and appealing; Work with our in-house Graphic Designers to create engaging and lead generating content.
  • Analyze trends and leverage social media to align with RRPFI’s growth and the changing digital marketplace.
  • Design and execute paid ad campaigns that promote our brand and reach.
  • Stay up-to-date with the latest social media trends and implement relevant trends on our channels.
  • Analyze weekly and monthly performance and provide valuable insights, reporting, feedback, thoughts, and solutions to the Director of Digital Strategy and the CMO.

Skills and Qualifications Required

  • The successful candidate must be passionate about President Ronald Reagan’s legacy and principles.
  • Proven experience and success in driving subscriptions/followers/growth of channels.
  • Proven experience in boosting posts – both organic posts and advertising campaigns.
  • Proven experience in effective email marketing campaigns.
  • Proven experience in launching new content in a digital realm.
  • Bachelor's degree in Marketing, Public Relations, Communications, or related field, or equivalent experience.
  • At least 4 years' experience in social media management.
  • Proven success in achieving social media KPIs through effective copywriting, community engagement, and paid advertising,
  • Exceptional digital copywriting, content creation, and curation skills.
  • Ability to align social media strategies with overall business goals, contributing to growth and success.
  • Passionate, driven, and eager to make a real impact!
  • Ability to successfully organize, prioritize, and manage multiple projects under strict deadlines.
  • Analytical ability to collect, analyze, and use social data to drive recommendations and optimizations.
  • Candidates with photography and videography skills are preferred.
  • Creative mindset and ability to think outside the box to generate innovative content ideas while staying on-brand.
  • Ability to work in a fast-moving organization.
  • Excellent written and verbal communication skills.
  • Highly organized, detail-oriented, and able to meet deadlines in a fast-paced environment.

Salary/Benefits/Location

  • This is a full-time hourly position.
  • This position comes with superb, market-beating benefits, including paid vacation, a health/dental plan, and a generous 403(b) retirement plan.
  • The position is located onsite at our office in Simi Valley, CA, with hybrid options available with advance approval.

Work Environment/Physical Demands

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

How to Apply

Please provide a resume and a thoughtful cover letter (including salary history) to cmo@reaganfoundation.org with the position title in the subject line: Manager, Social Media and Marketing. Please no telephone calls.

 

The Ronald Reagan Presidential Foundation and Institute is an Equal Opportunity Employer